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Meso Marketing | Portfolio | Marketing Audit, Strategy and Rebrand for ResourceBank

Marketing Audit, Strategy and Rebrand for ResourceBank

ResourceBank is a leading provider of outsourced HR, Recruitment and Talent Solutions to companies inclyding Dyson, World Duty Free, DFS, Wolseley and Northgate Vehicle Hire. Key services include staff assessment, recruitment process outsourcing (RPO), executive search and human resources outsourcing (HRO). 

MESO were initially contracted in 2013 to undertake a marketing audit.  As a result, Mike Ellingham was retained as an Interim Marketing Manager in order to manage a rebranding and repositioning project which included:

  • Rebrand and position ResourceBank services into 4 clear sub-brands
  • Modernisation of all branded materials
  • Adoption of a "Perfectly tailored approach" visual identity
  • Creation of clear Brand Identity Guidelines
  • Content plan including Case Studies and White Papers

Following the success of the rebrand project, MESO were retained to manage all marketing activity for ResourceBank including:

  • Website redesign and redevelopment
  • Event management
  • Creation of case studies
  • Creation of the Source newsletter and management of circulation
  • PR and Email campaigns



“Hunter & Chase has commissioned Meso Marketing on a number of occasions, we keep coming back as the quality of work, attention to detail and flexibility is great. Mike Ellingham is a true professional, his work is always polished and slick, he genuinely understands our brand and that is why we have no hesitation in continuing to work with him and Meso Marketing!”

Hassan Jalil , Hunter & Chase


MESO Marketing Ltd
Index House,

Tel: +44 (0)1344 636312
Mob: +44 (0)7922 231023