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Meso Marketing | Portfolio | Bringing the Brand to Life for First Point Group

Bringing the Brand to Life for First Point Group

First Point Group (FPG), specialists in recruitment and resourcing to the global Telecoms market, chose Meso Marketing to provide a year of retained support to develop their brand communications for both external and internal audiences.  

The Challenge

Although FPG had previously invested in the development of a strong brand and imagery for use in promoting their services and jobs primarily via their website, they did not have the marketing experience within the organisation to ensure this investment showed a good return. They needed to implement branded communications which would be suitable for use across all touch points with their worldwide audience. They had previously had some success in winning industry awards and wanted to secure a dedicated resource to focus on developing strong submissions for a range of awards throughout the year.

The Solution

Over the course of a year, Meso worked onsite with FPG on a weekly basis to develop materials to present FPG’s strong brand identity and company messages consistently across a wide range of items including:

  • Powerpoints targeting each geographic region and service to support their global office network
  • A range of 1 page PDFs to assist in business development activity
  • In-depth case studies to promote volume recruitment capabilities
  • A range of proposals templates for use across the office network
  • Internal communications materials to increase communication across the business
  • A suite of candidate advisory pieces for use when connecting via social media
  • Regular press releases to promote FPG’s industry success and growth
  • Copy writing and branding to support significant investment in Linkedin


Alongside this branding activity, a number of awards submissions were developed, the most recent of which resulted in FPG being awarded Best International Recruiter at the Recruiter Awards for Excellence 2014. Meso’s work also secured them a finalist place in the Best UK Overseas Operation in the 2014 Global Recruiter Industry Awards.

David Taylor, Managing Director of FPG, says: “Emma was a pleasure to work with from start to finish. She greatly increased our marketing portfolio and also our awareness as a company of the need for further marketing activities. She assisted us in multiple areas including the launch of LinkedIn Recruiter, and the icing on the cake was the Recruiter Award win which Emma wrote the submissions for. I would highly recommend Meso and Emma to any business looking for assistance with marketing or branding projects!”



We approached MESO Marketing originally to carry out a Service Quality Audit for us in 2012 which went really well, and led to a further discussion about our own marketing. Mike Ellingham really understands the nuances of the recruitment industry having worked in it extensively, and has great ideas to drive engagement and set yourselves apart as an industry specialist. He's available at short notice to share ideas and is very easy to work with. Highly recommended.

Gemma Skillett , Blue Pelican


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