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Meso Marketing | Portfolio | 360 review for UK charity recruiter

360 review for UK charity recruiter

Early 2015 saw Meso Marketing retained to oversee and review the marketing activity for Flow Caritas, a recruiter focused on supporting the UK’s charity sector.  The remit was to maintain their existing level of marketing activity whilst developing a strategy to increase the level of their overall customer insight. The next step was then to refine their brand messages and develop a new marketing strategy dependent on the survey findings. 

Having been in business for over 10 years the management team at Flow appreciated the importance of having a focus on marketing, however they felt they really wanted to understand how their organisation was perceived by their three distinct audiences before they made any major changes to their strategy. So they commissioned Meso to conduct a major customer insight project to engage with their clients and their two candidate audiences  – those that worked within the world of Face to Face Fundraising and also those who worked within office based roles across every discipline within the UK charity sector. 

Three separate customer insight surveys were designed by Meso. These were developed with the clear goal of achieving an in-depth understanding of Flow’s level of brand awareness, how they compared to other recruiters in their marketplace and, lastly, to find out what their audiences really wanted and/or expected within an increasingly candidate driven jobs market.

The surveys were sent out to over 8,500 recipients in 2015 to which Flow received a good level of responses across each of the three audiences. The outcomes of each of the surveys have since driven their marketing strategy, with a number of activities refined and improved.  In May 2016 Meso developed and conducted Flow’s second annual survey for both candidate audiences and the outcomes again are driving Flow’s marketing focus.

Other support throughout Meso’s work with the team at Flow Caritas has included the mentoring of their marketing assistant, regular inbound marketing activity,  a full content review of the website, regular email and newsletter campaigns, as well as support with job advert training to ensure there is consistency across all online touchpoints for candidates.

Rory White, Managing Director and Founder at Flow Caritas has been very happy with the support Meso have provided: “Emma came to our rescue at a difficult time in the business and her support and knowledge really helped us get our marketing to a much stronger place.”

If you’re interested in gaining a better insight into your customers, or you wish to have some strategic level support to work alongside your in-house marketing function, then why not contact us to find out more.


“Hunter & Chase has commissioned Meso Marketing on a number of occasions, we keep coming back as the quality of work, attention to detail and flexibility is great. Mike Ellingham is a true professional, his work is always polished and slick, he genuinely understands our brand and that is why we have no hesitation in continuing to work with him and Meso Marketing!”

Hassan Jalil , Hunter & Chase


MESO Marketing Ltd
Index House,

Tel: +44 (0)1344 636312
Mob: +44 (0)7922 231023