World Duty Free Careers

CAREERS WEBSITE AND CANDIDATE MARKETING
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Project description

Project Management of the new careers website for World Duty Free

MESO managed the development of a brand new careers website for World Duty Free which has significantly increased the quality of candidates applying through the website.  We used strong graphics and video content to promote the unique working environment at World Duty Free, ensuring that applicants have the right personality to be successful within the business.

The client

World Duty Free (WDF) is the leading UK airport retailer with stores at more than 20 locations providing travellers with  access to the full range of tax and duty free products including fragrance & cosmetics, champagne, wines & spirits, tobacco, food, confectionary, travel essentials & fashion accessories as well as gifts & souvenirs.  The contract to manage recruitment for World Duty Free is outsourced to ResourceBank.

MESO is retained by ResourceBank to provide employer brand consultancy and services.  In 2015, MESO worked with the ResourceBank team to propose a modernisation of the World Duty Free talent attraction strategy. We recommended a complete overhaul of the careers website, introducing functionality that would make the recruitment process simpler and video and graphical content that would attract and engage candidates.

MESO Activity

  • Audit of current recruitment activity and careers website
  • Creation of costed project proposal and development of design concepts in co-ordination with specialist website designers
  • Development of full project plan with costs
  • Creation of website content
  • Creation of location pages for each airport optimsed to drive traffic from local Google searches
  • Liaison with ATS provider to create job pages that have seamless design to other content and provide mobile-friendly candidate application (apply with LinkedIn, Facebook, Google+)
  • Scoping of Video content
  • Final testing and integration
  • Project launch
  • Indexing of pages to Indeed
  • Post launch content and management
  • Creation of social media accounts linked to careers content
  • Monitoring of traffic and reporting increased results monthly
  • Off-line recruitment media created to support the careers website
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Key facts

DURATION:

6 months
BUDGET:

confidential
LEAD CONSULTANT:

Mike Ellingham
PLATFORM:

WordPress and Avature
DESIGN:

MESO Partner