Retained Marketing Focus for Global Energy Recruiter – MESO Marketing

In-depth Market Insight Drives Marketing Focus for Global Energy Recruiter

MARKETING, INSIGHT, AWARDS, WEBSITES

Department-for-business-innovation-skills

Description

Retained service across all marketing disciplines

MESO supported WRS, a specialist recruiter to the global Oil & Gas, Marine, Construction & Civil Engineering, Mining and Power sectors for over 18 months. Working regularly onsite at their headquarters in Altrincham, as well as weekly activity delivered remotely, MESO provided support across the full spectrum of marketing at a time when WRS were expanding their worldwide office network.

We worked with WRS to introduce a programme of annual surveys which assisted the business to understand their different audiences and the markets they work in at a much deeper level. The findings then led to the development of a robust content schedule to increase brand awareness across their very diverse target audiences.

Details

Specific activity included:

Awards submissions, one of which was the Queens Award for Enterprise in International Trade
Creation and analysis of two in-depth global insight surveys across multiple sectors
Update website content to reflect survey findings
Design and creation of a range of materials promoting the results of the insight surveys including infographics, powerpoints and blogs
Development and successful delivery of a robust inbound marketing programme
Implementation and review of regular job ad training for all consultants
Development of PR activity focussed on raising awareness of WRS within niche sector media
Design and creation of a new brochure to support launch into Kurdistan
Event support for a range of exhibitions/country launches

What our client said about us..

Katharine Higginson

Marketing Manager

WRS

MESO worked on a huge range of projects for us and during this time our web presence increased enormously – which I attribute largely to their excellent SEO-enabled content. Emma was extremely knowledgeable and has a wide range of skills including a persuasive, informative writing style and a deep understanding of many aspects of marketing including social media, email marketing and other digital tools. She is always on hand to lend a thoughtful ear on any marketing related issue and provides sound advice based on her many years’ experience in the field.