Quality workforce insight report

Workforce survey for CQI and Shirley Parsons
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Qualityworld
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Project description

Workforce survey positions recruiter as sector expert

Shirley Parsons Ltd is an established expert recruitment business within the Health and Safety sector and has been growing services within the Quality and Environmental areas.  They wanted to further raise their profile within the Quality sector specifically by creating insight that would be of use to potential clients in the industry.  MESO Marketing has provided insight and marketing services to Shirley Parsons for more than 7 years and we were asked to work with them and with the CQI, the body that represents quality professionals, to produce a workforce insights report for the global quality sector.

MESO ran the whole insight project on behalf of Shirley Parsons and the CQI, managing the full research project, producing initial results and a full colour report and supported them in the production of a feature article in Quality World magazine.

The project has cemented the relationship between Shirley Parsons and the CQI and has established Shirley Parsons as the market experts within the quality recruitment sector.

MESO Activity

  • Research of workforce insight surveys by similar professional bodies
  • Workshop with Shirley Parsons and CQI staff to identify key topics within survey
  • Operation of insight survey to quality professionals
    • Design, build, edit and test of dual branded online survey
    • Creation of email and web surveys and management of invitations and reminders
    • Analysis of data
  • Presentation of initial results to Shirley Parsons and CQI staff
  • Further analysis to identify key trends and variable
    • Analysis of other surveys to benchmark the quality sector results against other industries
    • Presentation of final results and agreement on report focus
  • Design, copy-writing, editing and finalisation of full colour digital report
  • Support and editing of key feature article in Quality World magazine
  • Response to request for further details and information

View report

Reportfront

Key facts

DURATION:

4 months
BASIS:

project
LEAD CONSULTANT:

Mike Ellingham
INSIGHT TOOLS:

Secure branded online survey
COMMUNICATION METHODS:

Email, LinkedIn and Twitter
PR COVERAGE:

Quality World magazine
RESULTS:

Significant coverage
RESULTS:

Establish brand as market expert

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