Insight project creates 16 new client meetings
ResourceBank is a leading provider of HR and talent solutions to businesses in the UK. It had established itself as a reputable supplier within the UK retail sector and wanted to raise its profile and generate leads with potential new customers.
Following research with ResourceBank managers and clients, MESO recommended running a market insight survey that would provide potential customers with unique information that would be of real interest and use to their business.
MESO ran the whole insight project, the marketing communication to the potential customers and the initial business development approach. Meetings were achieved with 16 leading retail customer targets including John Lewis, Marks & Spencer, Dreams, Hackett and Wilko.
The project was an overwhelming success, smashing the target number of meetings (which was 5) and leading to the development of significant new business