Insight helps you to make the right decisions


Having an accurate insight of what is happening in your market will help you make the right decisions for your business

You already will have a subliminal insight into your market.  Every meeting you have and phone call that you make to current and prospective customers will provide some snippet of information about what is going on in your marketplace or what their view is on your service, as well as what your competitors maybe doing too. The challenge is collating all this data in a structured way so that it can be used to improve your business and make the right decisions for the future.

MESO’s Insight services starts with your knowledge of your business & your marketplace, your ideal customers as well as your short, medium and long term goals.

We then look at the information you don’t have and suggest solutions to ensure you soon have it! By using tried and tested research methods we can identify areas for improvement and then provide practical ideas to ensure those improvements can be implemented in a way to suit your business, and most importantly, your budget.

We can look at your business with an objective view and work with you to ensure that your marketing activity really does focus on giving the right message to a closely targeted audience at the perfect time, to achieve the best outcome.

Questions such as:

  • What do your customers think of your service?
  • How do you compare with your competitors?
  • What is your market share?
  • Which market sectors / regions will grow most quickly in the future?
  • What type of service do you customers really want from you?

The answers to these questions are then developed into key Market Research reports which can include:

  • Market Sector Size, Share and Segmentation Analysis
  • Future market sector prospects and growth forecasts
  • Competitor monitoring and benchmarking
  • Client & candidate quality feedback surveys
  • Customer desires and opinion research
  • Independent Market positioning surveys
  • Business, Marketing, SWOT and PESTLE Audits

All of the above can be tailored to meet your company’s size and budget so please give us a call on 01344 636312 or email for more information.

Recent insight projects

Recent projects which have involved Insight work