Marketing Strategy

Marketing strategy and planning provides the framework for success

Marketing Strategy and Planning

Strategy is all about having a clear plan of what you want to achieve, in what order, by when and how

In a pressurised business environment, it is very easy to jump straight to the ‘do’ phase rather than investing time in identifying all the alternatives and the consequences of their implementation. That’s where MESO comes in. We can help you step back from the day to day activity and make sure you are aware of what is happening in the market and how you can best take advantage in an effective way. We will help you find the answers to:

  • Which sectors/markets/regions are you going to target?
  • How are you going to identify potential clients?
  • Are they aware of you (and how should you approach them)?
  • What are the key sales USPs in these areas?
  • What are the products, services or skills that these clients need?
  • How are you going to deliver the product/service or attract candidates with the right skills?
  • What staff do you need and what skills/values/behaviour should they show?
  • By when and by whom will these goals be achieved?
  • How much do you need to spend and how much revenue will you generate?

The answers to these questions are then turned into the following documents that MESO will help you to implement and most importantly, track:

  • Business Strategy and Plans
  • Business Vision and Proposition
  • Sales & Marketing Strategy & Plans
  • Candidate Attraction Plans
  • Staff attraction/retention strategy and programmes

All of the above can be tailored to meet your company’s size and budget so please give us a call on 01344 636312 or email for more information.

Recent strategy projects

Recent projects which have involved Strategy work